Data Management Transformation

Melitta Europa elevates product data harmony with a seamless transition to pirobase PIM, automating data exchange across nine subsidiaries and enhancing trade efficiency.

Embracing the digital era, Melitta Europa's 'Data Management Transformation' is not just a tech upgrade, it's a strategic leap. The integration of pirobase PIM became a linchpin for automating data flows, transforming nine national entities into a cohesive, data-driven network. This pivotal shift not only streamlined operations but also fortified Melitta's position in a competitive market, embodying efficiency and innovation.

In a world where digital integration is paramount, Melitta Europa embarked on a 'Data Management Transformation' to redefine efficiency. Faced with a fragmented data management system across nine subsidiaries, Melitta recognized the need for a unified approach to streamline its product data exchange. The goal was clear: to establish a single point of truth for product information, enhancing trade efficiency and strengthening market position. Collaboration was key, and Melitta partnered with pirobase imperia to implement pirobase PIM, a solution that automated the flow of data through the Global Data Synchronisation Network (GDSN). This strategic alliance was essential to the project's success, combining Melitta's industry expertise with pirobase's technological prowess. The approach was meticulous, focusing on a flexible data model to capture the complexity of Melitta's product range and integrating with critical business systems like SAP. The result was a seamless, automated publication process to the GDSN, eliminating manual errors and hardware costs thanks to the SaaS model. The success and impact of the project were undeniable. Melitta achieved a significant efficiency gain, with higher data quality and transparency. The streamlined processes not only met the demands of the modern market but also set a new standard for product data management within the industry. Melitta's commitment to this transformation extends beyond immediate success. The company continues to evolve its systems, aiming to consolidate its product communication channels and adapt to new market requirements. This ongoing dedication ensures Melitta remains at the forefront of digital innovation, ready to meet the future needs of customers and partners alike.

Friedrich Plöger

IT-Koordinator bei Melitta Europa, Geschäftsbereich Sales-Europe

The automated exchange of product information enables us to significantly reduce the manual effort involved in maintaining and publishing product data. Moreover, pirobase is exceptionally adaptable, allowing us to fully map our complex product hierarchies and logics.